LifeJacket Index
VIBERG BOOTS
Viberg Boots is a third generation Canadian boot maker founded and based in Victoria, British Columbia. Viberg has been hand-making boots since 1931. It is widely respected for its superior craftsmanship and considered to deliver the best quality work boots in the world. Brett Viberg who is the grandson of the founder is a client and a friend. Along with Drew Homes my long term collaborator we have been working with Brett and his team for the past 5 years on editorial content and campaigns.
Below are all of these shoots in one place, highlighting all of the work we do for VIBERG from e-commerce and editorial still life all the way through to short films.
“The Bay Is The Way” Tom Warren shot for Viberg Boots at our special place, Beadnell Bay, Northumberland.
I was first made aware of The Blacksmiths Shop gallery a few years ago but until this year I hadn’t had chance to get there. I reached out to artist and owner Mark Ibson and explained that the gallery could be a great location to shoot the SS25 Viberg campaign. Mark couldn’t have been more accommodating and kind allowing us to spend the day there shooting.
David Leon is an award winning Writer/Director, named by Screen International as one of their “Stars of Tomorrow.” We wanted to feature him for his rugged but effortless style and he made the perfect subject to feature the VIBERG AW24 ICONS on.
For the second instalment of ‘Excellence’ we ventured up to the remote and idyllic studio of artist Nick Smith on the west coast of Scotland. Nick and his family relocated from London to a stunning corner of the country and have really created a beautiful little world for themselves. From a hybrid home school/art studio to an outdoor bath with a view to die for.
‘Excellence’ is a series of films exploring what drives people to push that extra mile, to strive for perfect in their chosen output. For Episode 001 we visit Michelin Starred chef Alex Nietosvuori.
Charley Palmer Rothwell was photographed across various London locations, including One Hundred Shoreditch, for the VIBERG AW24 campaign. In collaboration with stylist and friend Drew Holmes, with full production by 2812 Studio.
As Viberg Boot and Tender Stores embark on this extraordinary journey of collaboration, they invite you to witness the fusion of Canadian and English traditions, as well as the rebirth of vintage buttons in a contemporary masterpiece.
Nestled within a walled garden on Holy Island, you'll find the Pilgrims Coffee Roastery. Originally set up in a small yurt in the garden, Andrew began roasting coffee in 2014 and simply aimed to supply the cafe with delicious, high quality and sustainably sourced coffee.
Matt Hind a fashion and portrait photographer based in London shot for VIBERG BOOT in West London, December 20’ for part of their AW21 release.
We explore the SS21 classic category at a wonderful country house in Wylam, Northumberland.
Imanol lara for VIBERG BOOT with long time friends and collaborators Drew Holmes and Brett Viberg at Vagabond Tattoo Studio.
We follow Alex a Michelin Stared chef as he forages for mushrooms in his adopted Northumberland. Then a real treat as he takes them back to his kitchen at Restaurant Hjem and cooks us the best mushroom’s on toast you’ve ever eaten!
As part of our ‘Makers’ series for the SS21 season we visit Marchmont House in the Scottish Boarders. We feature the two craftsmen behind this wonderful project Richard Platt and Sam Cooper to learn how they are saving a dying craft.
Chris Churchill is an outdoor fanatic, he loves nothing more than being in the sea and surfing. He also teaches his art and its through this sharing of a craft that we shoehorned him into being featured in our ‘Makers’ series for SS‘21.
When Guy Fergusons father passed on the two huge cattle farms in the North East Guy was managing multi billion dollar hedge funds. He gave up his life in the city and retuned back to Northumberland to farm and carry on the families legacy. Never forgetting his New York and London influences I challenge you to find a more stylish and discerning farmer.
A day around East London in the ’City’ collection with Lucas Smith. Collaborating with the incredible team at VIBERG as an ongoing partnership to redefine their seasonal collections across four distinct categories.
Leo Gattaz is a Brazilian surfer living on a country manor with his Russian wife in the Northumberland countryside. We visited Leo as he showed us around his land, and we fished on his river!