BEN BENOLIEL
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SPOONYARD SS23

David Leon is an award winning Writer/Director, named by Screen International as one of their “Stars of Tomorrow.” We wanted to feature him for his rugged but effortless style and he made the perfect subject to feature the VIBERG AW24 ICONS on. Shot around Mayfair, London and styled by my long time collaborator Drew Holmes. We could of, and have previously, shot the ‘refined’ styles with suits and slacks but on this occasion we wanted to push the ticket on what ‘formal’ could be. I love the juxtaposition of styles and feel David works perfectly.

SPOONYARD ss23

Takes inspiration from a Scandinavian lifestyle – friluftsliv (outdoor life), shot by Photographer’s Ben Benoliel and Videographer’s Hollie Galloway, the campaign captured the natural lake and mountain at Buttermere and Windermere in England.

“I’ve always been fascinated by the humanity which exists in characters who find themselves on the fringes, those who find strength in the most challenging circumstances.”
— David Leon